Village Business Profile: Limited Editions

Limited Editions 1176 Walnut Street, Newton Highlands Home and fashion accessories, American Crafts Jo-Ann Freedman, Newtonville resident, established Limited Editions in 1976. She has 3 employees.

What motivated you to get into business? I had worked in a variety of industries – publishing, advertising and more – but when I worked at the Boston YWCA I met a lot of crafts people, and at that time there weren’t any stores in Newton selling handmade quality merchandise.  I thought Newton Highlands would be a perfect location.

What is the biggest kick you get out of doing business in Newton? Becoming friends with clients.  Newton is home to many interesting and involved people – both famous and not.

Who inspires you? People who are well-read, up on current news and trends, and who are involved in worthwhile, humanitarian-related causes.

What is your biggest business challenge? Making a profit as a small business, and keeping expenses in check.

What do you know for sure? Not much!

What do you do when your well is empty/you need to recharge your batteries? Travel

What one piece of advice would you offer a new/prospective Newton business owner? Take it slow, don’t buy anything you can’t pay for within a reasonable amount of time.

What do you want your customers to know about you? That I care about them – I care what they think, I appreciate their feedback, and want them to have a good time when they come in my shop.

Your favorite stops in Newton: The Local, Give and Take Antiques, Marcia and Bea Antiques